It’s All About The Venue! Or Is It?

It’s All About The Venue! Or Is It?

It’s All About The Venue! Or Is It?

IT’S ALL ABOUT THE VENUE!
OR IS IT?

Challenge/Opportunity:

  • Question: “You are going where?”
  • Response: “Alcatraz.”
  • Question: “Why?”
  • Answer: “Why not!”

Situation: We wanted to give these high performers a night they wouldn’t forget. They are young, work hard and they deserve to have some fun!

Need: A fresh, young band that will appeal to millennials and fit with the unique venue. We want high-energy, fun music. We want a party!

Response/Solution:

Neon Trees: Neon Trees is an American rock band known for their energetic live performances. Scoring hits such as “Animal” and “Everybody Talks,” Provo, Utah’s Neon Trees came out of the shoot with smart, catchy pop that blended new wave, dance, and indie with mainstream-friendly hooks. The band perfected its new wave-tinged sound at local shows and got its big break when chosen to be one of the opening acts for The Killers 2008 North American tour.

Outcome/Results:

Was the band all in? The photos below, say it all! The prison stripes they donned that night were all their idea. The band had a blast. Therefore, the attendees had a blast. Funny how that works. It’s always more fun when the talent onstage is clearly enjoying the moment.

Alcatraz. Was it a good idea? It was clear the attendees and the band thought so. The energy that night was something to behold.

Also, everyone who worked on this event would (after it was all said and done), answer “yes!” Would we want to work in a venue like that every day? Umm, no. The point is this; if you decide to go to a unique venue make sure you also decide to go all in across the board. Take advantage of the feel of the place and whatever unique properties or challenges it serves up. Embrace it, have a blast and make some life-long memories!

Alcatraz Island - Location of Neon Trees Engagement
Neon Trees - Alcatraz Standing in Jail
Neon Trees band on stage at Alcatraz
Neon Trees stage at Alcatraz
Neon Trees on stage at Alcatraz web
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