Bishop-McCann Connections July 2017
Stay current. Stay in the know.
Here’s what the industry’s doing and here’s how we’re leading it.
Bishop-McCann partners with Paul J. Zak, Ofactor; introduces “trust surveys” to meetings and events industry to increase performance of attendees.
Kansas City, MO (July 10, 2017) – Traditionally, companies have surveyed engagement levels at meetings and events as the ultimate measure of success. But is engagement the right metric to use? How does engagement relate to business success?
Bishop-McCann, a worldwide leader in the meetings, incentive programs and events industry, has partnered with Ofactor to define the concept of “trust” as the new success metric that will help companies increase relationships with their attendees and ultimately improve company performance.
By using Ofactor, Bishop-McCann will measure organizational trust levels before and after key meetings and events and identify specific behaviors by leaders and managers that produce higher job satisfaction and less stress among employees and customers. Bishop-McCann is the first to measure trust in the meetings and events industry in order to prove ROI…
Devin Carver, CMP