Technology trends in the meetings and corporate event industry are constantly changing and incredible technologies that we’ve only dreamt about previously are now becoming commonplace. The top four tech trends for corporate event planners that are most likely to become mainstream this year includes virtual reality, artificial intelligence, clever flooring, and augmented reality. Read to find out how to incorporate these trends when planning your next corporate event.
- Virtual Reality. Although this technology has been in existence for some time, it is just now being used more frequently and can certainly make your corporate event or meeting more remarkable than others. VR can not only help increase user engagement on site, but it can also help increase sales and showcase products and services in a more memorable way. One way to use Virtual Reality is by connecting remote audiences and allowing them to attend an event online. With a virtual ticket and a “host,” guests could experience exclusive tracks for specific interests in a much different way than they have at previous events.
- Artificial Intelligence. Like VR, artificial intelligence is increasingly becoming the norm behind the attendee experience. Your attendees are already using this technology at home and work with voice searches. This year, one of the ways you can use AI at your next meeting or corporate event is to employ voice tech to perform specific actions. Use voice assistants with a personality to execute commands and answer questions, from “sign me up” to “where is my next session?” You can also link the ability to read badges by using a voice assistant. This technology makes attendees feel like VIPs, giving them the personal touch they have not had at an event before.
- Clever Flooring. This new technology using smart floor mats is being used to gather attendee data without affecting the attendee’s event experience in any way. It’s making data collection and analysis easier than ever. By employing smart mats on the floor of your venue, you can track attendee’s footsteps, obtain accurate traffic numbers and show sponsors real-time data. This information can help create a better attendee experience at your next event and it can also help sell sponsorships in the future.
- Augmented Reality. Although Augmented Reality has been around for a few years, we are seeing it used more and more at meetings and corporate events. One of the ways you can use Augmented Reality at your next event is by animating static objects to gain more attention. You can use customized filters and frames to tell a sponsor’s story or educate attendees about new products. Attendees can engage with the brand and the venue in a fresh, fun and exciting way, enhancing their overall experience.
This year as always, the attendee experience remains at the forefront and by using these technology trends to create a more personalized, engaging experience your next meeting or corporate event is sure to be a success.