Inspired and motivated! That’s how we feel after attending the Cvent Connect Technology Conference last month. Held in Las Vegas, thousands of meeting and corporate event planning professionals came together. Not only did they discuss how cutting-edge technology can enhance attendee engagement within the meeting and event experience, but they also talked about how to push corporate event boundaries beyond current practices, such as more use of social media. Below are some of our KEY takeaways.
Successful event design is more important now than ever.
Meeting and event planners should intentionally address every element of the event and tap into the key motivators of attendees to create a positive experience. Creating value for guests and emotional connections with the brand should be the main focus. One suggestion is to begin planning your corporate event by thinking about and incorporating your business goals first.
Take advantage of the technical tools available to help measure event success and build relationships.
Try using these technologies to measure the event impact:
- Mobile app surveys and polling during the event to get immediate feedback
- RFID/Lead Retrieval applications to scan badges and acquire customer data easily
- CRM Integration software so attendee data is immediately imported into your customer database
- Facial recognition technologies to identify and register attendees at your event to speed up the check-in process. Case studies have found that face-based registration checks-ins are five times faster than traditional check-ins and not only do self check-in
Crafting the attendee journey during the event is key.
Cvent Connect taught us some great ways to do this by building in a “fear of missing out” element through communications. This will cultivate an interest in sessions and activities.
Data helps drive the experience and experiences help drive data. By tracking interaction and interest, you can then leverage this information to define your event’s content, message andflow.
Identify your business goals and then build a program that speaks to your attendees.
Be audience-centric and transform the onsite experience by making it informative and memorable.
Here are some tactics to help gain mind share:
- Use a promotional website to centralize information
- Drive engagement with strategic updates
- Tease the agenda, speakers and key messages
- Use social media to promote content and build brand love
- Capitalize on post-event engagement by using information, interactions andfollow-ups to ensure that attendees remember your event
Predictable events are no longer relevant, however creative experiences that motivate and excite are in.
Consider what elements will create the biggest impact. Ask yourself who are the attendees and what excites them? Think about how you can create specific areas that will increase the engagement of attendees.
Here are a few ideas to help bring your program to life:
- Consider content and flow – avoid hours of talking heads
- Create intimate, conversational spaces – in general sessions AND breakouts
- Define intentional networking and informational hubs to pull attendees together during downtime
Utilizing social media is crucial for today’s audiences.
Intrigue meeting or event attendees with adding content teasers on social media. You can even get speakers involved. The best part about using social media is that you can promote event sessions, activities and ideas in real-time.
Here are a few ideas to help:
- Use small bursts of live-streaming to share experiences and content
- Geo-target attendees to offer special prizes
- Expand your overall social media strategy to create energy and excitement
The goal of any meeting or corporate event is to create a program that is entertaining, immersive, educating and encouraging. By putting these six insights to use when planning your next event, you are sure to achieve success.
Connect with Bishop-McCann to plan your next corporate event or meeting!