Posted by & filed under Event Measurement.

Bishop-McCann & Ofactor Event Measurement

Bishop-McCann President and CEO Rob Adams featured sharing new metric for corporate event measurement Going beyond metrics to calculate a corporate event’s success Meetings & Conventions Cover StoryAugust 1, 2017 By Cheryl-Anne Sturken Total direct meeting spend in the U.S. climbed from $263 billion in 2009 to $290 billion in 2012, a 6.5 percent increase, […]