Becoming a Category of One

Becoming a Category of One

Becoming a Category of One

Joe Calloway

Bishop-McCann Corporate Meeting Speaker Bureau lines up dynamic speaker

“One of the most dynamic and motivating speakers I have ever seen!

Your presentation was RIGHT ON. And exactly what we all needed to hear. Our franchisees talked about it all the next day. They really loved it and what’s more important I think it’s spurred them to make some positive changes. You really MADE our conference!”

Chief Marketing Officer – Retail Franchisor

The Challenge:  

  • To “shake up” the annual franchisee meeting by opening with a dynamic, energetic session that would get participants engaged from the start.
  • Open them up to changes and give them takeaways for action.
  • Set up the rest of the meeting with ideas that would carry through for the entire event.

The Solution: 

Becoming A Category Of One: The Leadership Workshop
(keynote version)

Based on his best-selling book, Becoming A Category Of One: How Extraordinary Companies Transcend Commodity And Defy Comparison, this one-of-a-kind session with Joe Calloway gives leaders new energy, new ideas and new perspectives on how they can help make a great company even better.

Much more than the standard “lecture” keynote presentation, this one-of-a-kind session turns “attendees” into active participants and gets them engaged with Joe, the ideas and each other in a way that sets a positive, energetic tone for the entire event.

The content is simple and powerful: what do leaders of extraordinary companies do, that any of us can do, to create and sustain success.  This session is perfect for the company or organization that is successful, but that knows there is much more that can and should be achieved.  It’s about leadership that builds on success and creates new momentum.

The Result:

Joe’s session delivered on all three of the client’s goals:

  • The event started with energy unlike what they had ever experienced in previous meetings. The key was Joe’s ability to create interaction and engagement.
  • Because the content is based on simple, powerful, real life success examples, the participants emerged with a focus on what they could do immediately to make a  positive difference in their businesses.
  • Joe’s session made the entire event more successful, as the ideas from Becoming A Category Of One were referenced in subsequent sessions and the positive buzz from the opening lasted throughout the program and even after everyone got home.

“Your keynote was right on target with what our franchisees needed to hear and delivered in a manner that was entertaining and yet simple. I know that there were many takeaways for the group. Thank you for being so on point and starting our event out on a great note!!”

Pres. & CFO – Retail Franchisor

“Thank you for an inspiring talk.  I heard several franchisee comment very positively about you and your message.  We continued to refer to several important points you made throughout our conference.  It was a perfect presentation for needs.”

Co-CEO – Retail Franchisor


Corporate Meeting Speaker bureau presents author Joe CallowayWant a copy of Joe’s Book, Becoming A Category Of One?
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Corporate Meeting Speaker bureau presents motivating speaker Joe Calloway


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