2017 Annual R.B. Hall Award


Incentive trips can be difficult to manage by raising questions, such as, “How do we create excitement, form trust, and inspire higher performance with your most accomplished employees?” Hallmark Cards, Inc. hosts an annual incentive trip that Bishop-McCann manages. 

Bishop-McCann has an impressive history of delivering a full-service, high-touch incentive trip experience. Our strategy isn’t only to execute flawlessly for our clients but also to deliver joy to every one of our attendees. From the creative design to our on-site, hands-on approach, we produce extraordinary experiences for our clients and attendees.


This year, Bishop-McCann and Hallmark worked together to recognize and reward top-performing employees with an engaging experience at the beautiful LaPlaya Beach & Golf Resort.

Bishop-McCann was hands on from the beginning. We began planning the corporate event by helping Hallmark source and negotiate the best agreement for their program. From there, we developed a website that was flexible and tailored to the goals of Hallmark’s incentive trip. Of course, the only way to stay on trend with event technology is to be at the forefront of creation. Our internal team is tech savvy, knowledgeable, and passionate about introducing innovative technology that saves time and resources while simultaneously enhancing the attendee experience. This website was fully customized. It showcased all activities, air travel, and hotel reservations, along with sharing event information and driving excitement for the 138 in attendance.

Once on the ground, the high-touch style of this event was only heightened further. Attendees were met by R.B. Hall travel staff at the airport baggage claim to initiate the celebration. Making sure all attendees were taken care of, the Bishop-McCann team managed ground transportation to and from the resort.

Within the days to come, Bishop-McCann pulled out all the stops to create an invigorating experience and didn’t leave out a single detail. The first evening began with a casual, waterfront welcome reception on the beach. The beach had picnic tables and a casual beach vibe, complete with steel drums.

The next day was all about relaxation and adventure. Guests could choose from golfing, fishing, hopping on a catamaran cruise, or treating themselves to a Swedish massage. The day concluded with a festive cocktail reception and the presentation of awards. Bishop-McCann staff worked with the hotel chef to create a unique menu, and the menu and décor tied to the evening’s theme: Hallmark’s famous Gold Crown.

On day two, attendees selected paddle boarding, kayaking, or relaxing by the beach or pool. The day ended with a tailored dinner on the Gulf Lawn, followed by dessert and dancing.

At the close of the award trip, Bishop-McCann supported hotel check-out and transportation back to the airport to begin the journey back to reality.


After understanding the annual award trip Hallmark wanted to create for their guests, the Bishop-McCann creative and logistics teams brought their ideas to life. Their goal was simple: celebrate the success of their employees and give those who support them a chance to see the value they bring to the company. It was an unforgettable experience with plenty of activities, camaraderie, and relaxation.

Annual Award Trip was last modified: December 15th, 2020 by Devin Carver


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