An Un-Conventional Convention

Challenge/Opportunity:

In 2016, Blaze Pizza was seeking a corporate meeting and event planning company to manage their annual convention. They were looking a partner who could provide full-service event management capabilities in-house. Over the years, Blaze Pizza had piecemealed creative, planning, and production services, but the management team became increasingly inundated with details, struggled to find time to focus on critical meeting content, and recognized that not having a centralized meeting process caused too much internal work. During the interview, they said, “where [have you] been hiding!”.

Response/Solution:

As part of the full-service scope, we designed and executed a unique meeting experience for Blaze Pizza. Not only were we able to take on the creative, event logistics and production services, but we were able to save them time and money on internal resources. Our collaborative approach included strategic messaging, creative direction, innovative formats, and flawless on-site execution. Our team helped them realign the agenda to give the attendees more time to network while allowing them the opportunity to hear everyone’s shared ideas. By re-imagining the program, we were able to increase JOY in all of the attendees. Not an easy task with hundreds of attendees in one room!

Outcome/Results:

The Blaze Pizza Leadership Team was so impressed with our dedication to creating and delivering an “UnConvention” they awarded BMC their most valued 2016 VIP Partner!

“From the first meeting with [them], we knew they were the company to partner with to help plan our “Un-Conventions.” They strive to be aligned with the brands they work with. Not only did they meet our expectations on our 2017 Un-convention, they over delivered. It was the best Un-convention our company to date! Their staff is best in class and we are thrilled to be partnered with them for 2018 and beyond.”

President International and Chief Development Officer
Blaze Pizza, LLC
Blaze Pizza, convention, full-service

Blaze Pizza was last modified: February 8th, 2020 by Tess Bauman

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