IHOP Restaurants International Franchise Conference

Challenge/Opportunity

Bishop-McCann was called upon by IHOP Restaurants to help rebuild and transform a variety of programs, including their International Franchise Conference. This eventually turned into their flagship event. By selecting Bishop-McCann as their event planning agency, we recognized the need to improve dialogue with the team and the opportunity to grow vendor-partner relationships and sponsorships. With a program that large, it’s ideal to include a sponsorship program, and it’s not out of the ordinary to include a vendor or sponsor opportunity for a Franchise Convention. Initially, there were no sponsorship dollars allocated to support the International Franchise Conference.

Response/Solution

The Bishop-McCann team played an integral role in the design and corporate event management of IHOP’s International Franchise Conference’s sponsorship program and trade show design. By listening to the needs and goals of the vendor partners, we came to the conclusion that vendors were looking for an opportunity to exclusively connect with the leadership team at IHOP Restaurants. By implementing a vendor round table breakfast, the leadership team at IHOP spent time with suppliers, listening to their feedback and addressing their questions. It was a win-win for both IHOP Restaurants and their vendor partners.

Outcome/Results

Our recommendation of an organized, cohesive sponsorship program brought in just under $2 million dollars to offset the cost of their program spend. The sponsorship program became a foundation to managing costs and vendor relationships. Due to this shared time and partnership, discussions resulted in one of the most successful limited time offer ideas, which ultimately turned into a regular menu item for IHOP Restaurants.

“There’s a real difference in putting on a meeting in whether you hire a company that can just execute…. The difference with [Bishop-McCann] is that they not only do the execution part perfectly, but they bring that extra element of strategy, vision, and heart to the business to be able to say, ‘How are we going to make a difference in these people’s lives?’ so that the business is different when they leave.”

Former President, IHOP
IHOP Restaurants, IFC, sponsorship, Vendor

IHOP Restaurants was last modified: July 9th, 2020 by Brenna Adkins

Capabilities

By the Numbers

1

Limited Time Offer Menu Item

2000000

Sponsorship Dollars Raised

1

Vendor Round Table