IHOP Restaurants International Franchise Conference
Bishop-McCann was called upon by IHOP Restaurants to help rebuild and transform a variety of programs, including their International Franchise Conference (IFC), which eventually turned into their flagship event. By selecting Bishop-McCann as their event planning agency, we recognized the need to improve dialogue with the team and also recognized the opportunity to grow vendor partner relationships and sponsorships. With a program that large, it’s ideal to include a sponsorship program if you can, and it’s not out of the ordinary to include a vendor or sponsor opportunity for a Franchise Convention. Initially, there were no sponsorship dollars allocated to support the International Franchise Conference.
The Bishop-McCann team played an integral role in the design and corporate event management of IHOP’s International Franchise Conference’s sponsorship program and trade show design. Simply by listening to the goals and needs of the vendor partners, and reviewing the needs of the conference itself, we came to the conclusion that vendors were looking for an opportunity to exclusively connect with the leadership team at IHOP Restaurants. By implementing a Vendor Round Table Breakfast, the leadership team at IHOP spent dedicated time with suppliers, listening to their feedback, and addressing their questions. It was a win-win for both IHOP Restaurants and their vendor partners.
Our recommendation and leadership of an organized, cohesive sponsorship program brought in just under $2 million dollars to offset the cost of their program spend. The sponsorship program became a foundation to managing costs and vendor relationships. Due to this shared time and partnership with the Leadership Team of IHOP Restaurants and vendor partners, discussions resulted in one of the most successful LTO (limited time offers) ideas that ultimately turned into a regular menu item for IHOP Restaurants.
“There’s a real difference in putting on a meeting in whether you hire a company that can just execute…the difference with [Bishop-McCann] is that they not only do the execution part perfectly, but they bring that extra element of strategy and vision and heart to the business to be able to say how we are going to make a difference in these people’s lives so that the business is different when they leave.”Former President, IHOP