Celebrating Five Decades In Style
A well-known hospitality organization was approaching its 50th anniversary and was simultaneously preparing to hold its annual convention for franchisee owners, suppliers, corporate associates and vendors.
The client wanted to celebrate their 50th anniversary during its annual meeting with 1200 attendees. Secondary objectives included opening lines of communication between the franchisee and corporate subsidiary groups and inspiring teamwork to build the brand.
BMC designed a 3-day, branded, immersive experience to fulfill all of the client’s goals. We created an interactive, high energy Business Meeting component, a unique and unforgettable Team building event and a glamorous 50th Anniversary Celebration, which included bands playing music from the past five decades … and a projection screen encompassing the space with ever-changing imagery of the last 50 years. The CMO said BMC exceeded expectations and has turned to BMC for every annual meeting since then.