Major Pharmaceutical Firm Depends on Bishop-McCann’s Corporate Event Planning for Successful National Sales Meeting

Challenge/Opportunity

Each year, a major pharmaceutical firm holds its national sales meeting in Las Vegas, one of the few cities with facilities capable of accommodating the company’s approximately 5,000 attendees under one roof. As the pharmaceutical firm’s corporate event planning agency, Bishop-McCann’s challenge was to create a new and memorable experience for attendees at this mandatory, re-recruitment event. To that end, our event planning team established an immersive training environment that was balanced by exciting, high-energy social elements. Because the client investment was significant, demonstrating cost savings, showing value added through attendee feedback, and achieving key performance indicators was essential.

Response/Solution

Bishop-McCann created and managed a seamless experiential marketing experience that began with registration via a splashy website hosted on our technology platform. In addition to the registration process, our turn-key corporate event planning included air travel, hotel sourcing, guest accommodations, food and beverage management, decor and entertainment, mobile technology, transportation, and activity planning.

Upon arrival at the event, the attendees were immersed in the meeting theme via a registration lounge that established a relaxing, inviting atmosphere and set the stage for a productive week ahead.

With close to 450 simultaneous breakouts, Bishop-McCann’s live event planners oversaw a myriad of details to accommodate 5,000 attendees throughout the day. Creative menu planning and tastings began six to eight months in advance of the event. This allowed planners the opportunity to integrate the theme with the meals and to help establish culinary expectations for the venue. Additionally, corporate meeting planners managed an interactive mobile app, including individual agendas, live polling, session tracking technology, and social interaction.

We also designed and managed 20 individually themed evening events, 4 major award dinners, major-name entertainment events, individual activities, and a custom-built night club experience. Finally, event planners provided high-end VIP handling.

Outcome/Results

Client surveys showed consistent and continued increases in overall attendee satisfaction. Our event relationships with vendors were critical to the success of the program and were driven by annual reviews and evaluations. Negotiated hotel cost savings more than made up for Bishop-McCann’s corporate events agency fees while key performance indicators helped demonstrate further value.

pharmaceutical, event planning, key performance indicator, client
pharmaceutical, event planning, key performance indicator, client

Major Pharmaceutical Client Meeting was last modified: July 28th, 2020 by Brenna Adkins

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