International Biotech Company Launching New Equipment

Challenge/Opportunity

Need to launch a sophisticated piece of molecular equipment in a major European city? Not a problem for Bishop-McCann. A leading international biotech company was launching a sophisticated, molecular-based piece of equipment. The organization needed an overarching corporate event theme that correlated with the marketing campaign and was integrated throughout the event.

Response/Solution

For the two-day launch event held in a major European city, Bishop-McCann created a strong event theme brought to life through graphics, media elements, and an immersive, visually engaging event environment. Also, to support the launch theme, BMC designed exciting event graphics and meeting elements (e-communications, on-site signage, etc.) that were branded consistently with the theme.

Outcome/Results

Bishop-McCann worked with the client’s team to design the most engaging and effective flow of content. Additional creative elements included an opening video, an animation video, interstitial short animation loops, and a post-event video.

launch, theme, molecular, european
launch, theme, molecular, european
launch, theme, molecular, european
launch, theme, molecular, european

Making the Molecular Magnificent was last modified: July 30th, 2020 by Devin Carver

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