International Biotech Company Launching New Equipment
Need to launch a sophisticated piece of molecular equipment in a major European city? Not a problem for Bishop-McCann. A leading international biotech company was launching a sophisticated, molecular-based piece of equipment. The organization needed an overarching corporate event theme that correlated with the marketing campaign and was integrated throughout the event.
For the two-day launch event held in a major European city, Bishop-McCann created a strong event theme brought to life through graphics, media elements, and an immersive, visually engaging event environment. Also, to support the launch theme, BMC designed exciting event graphics and meeting elements (e-communications, on-site signage, etc.) that were branded consistently with the theme.
Bishop-McCann worked with the client’s team to design the most engaging and effective flow of content. Additional creative elements included an opening video, an animation video, interstitial short animation loops, and a post-event video.