Wilbur-Ellis National Meeting – 2017
Wilbur-Ellis is a leading international marketer and distributor of agricultural products, animal feed, and specialty chemicals and ingredients. Wilbur-Ellis engaged the Bishop-McCann team to design, plan, and execute their 2017 Agribusiness National Meeting for more than 800 attendees. The program objective was to create a dynamic event identity and an environment that would serve as a platform for executives to communicate the company’s four-year business plan. Additionally, they sought to build camaraderie between associates and incorporate a community service project.
Held at the beautiful Sheraton San Diego Hotel & Marina, this three-day 2017 Agribusiness National Meeting was designed with the perfect combination of business sessions (women’s round table, general session, breakouts, geography breakouts), service project, supplier reception, awards/closing banquet, networking, and FUN!
The program’s theme, “Growing Together,” was created to support the company’s recent restructure and growth toward the future. Business sessions incorporated the “Growing Together” theme with segments and visuals. Tuesday’s service project and dinner brought to life a military “officers’ club” themed evening. Attendees participated in creating care packages for active service members through Soldiers’ Angels. They then attended a reception and dinner to recognize their suppliers. The evening was filled with music by a military drum line, arcade games, and camo-themed décor.
This was the first year that our production team has worked on the National Meeting. The production team worked closely with executives to create session content that not only aligned with the meeting strategy but also engaged, inspired, and motivated the audience. Bishop-McCann’s production team designed a custom stage set that also reinforced the message and theme of the meeting.
Bishop-McCann provided a dedicated account team to partner closely with the Wilbur-Ellis marketing team. With the attendee experience as the primary focus, our account team flawlessly executed each program component, including hotel sourcing and negotiation, air travel, attendee registration, guest accommodations, food and beverage management, décor, service project, and speakers and entertainment negotiations.
Bishop-McCann delivered the program 6% under budget and provided negotiated cost savings and avoidance more than 20% of the overall budget. Additionally, we received survey results with 94% of attendees’ satisfied to extremely satisfied with the overall experience.
Attendee and client comments included:
“I just wanted to thank you for organizing the team and putting on such a great meeting. Everything flowed exceptionally well and the content was outstanding. I know most of us have no idea of the amount of work that goes into the National Meeting. I wanted to thank you for a great 2 ½ days. Everyone involved deserves a big pat on the back for their tremendous efforts.”
“Probably the best National Meeting I’ve attended in my 20+ year career. Outstanding and very well done. I really like the three-day format.”
“Bishop-McCann did a great job of keeping everything organized and flowing smoothly. The quality of speakers was also excellent.”