Meetings Net November 2017 Edition – The TRUST Factor
Stop obsessing over engagement. Trust is the new holy grail.
Engagement may be the big buzzword right now, but if all you’re doing is engaging attendees by entertaining them with a keynote speaker or event app game, you’re just building a happy memory. Not a real connection to the host company.
Rob Adams, President and CEO of meetings and events producer Bishop-McCann says that once he was introduced to research that found that trust and purpose create engagement “I realized that our industry is measuring the wrong thing. Without trust, you’ll never have engagement”.
Originally posted on Meetings.Net November 2017 Edition, The TRUST Factor.