By Lisa A. Grimaldi and Alex Palmer
What will drive incentive motivation, recognition and rewards in the new year and beyond? Incentive Magazine tapped a roundtable of industry thought leaders to share their insights.
2020 Motivation Roundtable participants:
- Rob Adams, president and CEO, Bishop-McCann
- Jeffrey Brenner, director, special markets division, Seiko Watch of America, and president, Incentive Manufacturers and Representatives Alliance
- Casey Epley, director, reward experience, Maritz Motivation
- Brett Hatch, senior director of global corporate gifts, Maui Jim
- Mike McWilliams, vice president, marketing and client strategy, MotivAction
- Bill Warshauer, vice president of sales, Hawk Incentives, a Blackhawk Network Business
- Tina Gunn Weede, CITP, CIS, CRP, president & CEO, Peerless Performance
- Jesse Wolfersberger, chief data officer, Maritz Motivation
Below are Rob’s Responses:
Q Do you expect more of a focus on return on investment and other measurements?
Rob Adams: Clients are measuring employee performance, and they are looking to measure the retention of their top performers. One of our clients describes its incentive trip as an opportunity to re-recruit annually.
Q Has there been any change in the kind of behaviors clients are looking to motivate?
Adams: To attract and retain key talent in today’s competitive landscape, it will continue to be critical to invest in incentive programs. Regardless of how a business is performing, we are seeing clients that are interested in incentive trips in order to invest in their most critical asset: their people.
Q Which merchandise rewards will be hot in 2020?
Adams: The hottest products are anything personal and customizable (such as shoes and perfume bars). There is also a rise in community give-back gifts, particularly among Millennials.