Motivation Masters Named by Incentive Magazine
Originally posted in Incentive Magazine
September/October 2018 Issue
In Section: The List Issue
The winners of 2017’s Motivation Masters category awards demonstrate the best of incentive programs
By Alex Palmer
Every year, Incentive’s annual Motivation Masters awards celebrate outstanding reward and recognition programs, and this year’s winners were a particularly impressive group. Earlier this year, we celebrated Grand Motivation Master Global Furniture Group, which credited its incentive travel program with driving as much as 9 percent of its annual sales. Now, with the nominations for next year’s awards open through the end of September (apply at incentivemag.com/MoMasters2018) we are spotlighting the three category winners of the 2017 Motivation Masters awards.
Next Level Performance and Mercury Insurance
Keeping motivation high among channel sales partners is a major priority for Mercury Insurance, which offers personal automobile, homeowners, renters and business policies. To drive sales among its independent brokers and agency owners, Mercury worked with Next Level Performance on the Treasures of Tuscany program. With an 8 percent annual sales growth target, participants in the program had a chance to earn a five-day trip to Florence, Italy, and the wider Tuscan region.
The winners enjoyed activities such as historical walking tours of Florence, a Great Restaurant Event that included top-notch Italian dinners, excursions into the city and outside of it and an over-the-top final night in which Mercury executives recognized top-performing agents and reps.
The results exceeded expectations. The 2017 incentive trip generated a better than 100 to 1 ROI for the year and a 99 percent satisfaction rating for the trip. Agent/rep conversations about the trip increased 450 percent over the previous year, with communications contributing to a 400 percent increase in awareness about the program.
Bishop-McCann and Verizon
Verizon’s top sellers had a chance to become part of the Verizon President’s Club, in which 250 winners earned a five-day trip to Aruba. The 2017 program, Up, Up & Away Aruba was produced by Bishop-McCann, which handled every step, from communications to custom registration website and app to the recognition ceremony and both the on and off-property events.
“Elevating this trip to the next level will help this telecom company continue to motivate their achievers further in the coming years,” says Dave Eckberg, CMP, CMM, director of operations for Bishop-McCann.
Bishop-McCann’s in-house production team worked closely with the client to create an engaging recognition ceremony starring America’s Got Talent finalist Mike Super. Its events team created immersive experiences that ranged from a blowout beach party to a “white party” set among the dramatic rock formations in Aruba’s Arikok National Park. Other activities included an experiential island fantasy beach day and a massive closing night gala.
O.C. Tanner and Ohio Living
Ohio Living, the largest not-for-profit provider of life-plan communities and home health and hospice services in Ohio, sought to create an employee recognition solution to help motivate its workers across their 20 locations throughout the state. Working with O.C. Tanner, they simplified their 13 “belief statements” into six key company values — customer service, integrity, care, leadership, financial stewardship and innovation. The program encourages managers and employees to find opportunities to acknowledge “greatness at work,” through thank you cards and above-and-beyond awards, all of which spotlight employees who exemplify key company values. The organization, with 3,200 employees, delivers an average of 3,000 monthly thank you e-cards to employees, with some months topping 4,000.
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