Bishop-McCann is first in the meeting and event industry to offer Return on Experience powered by Immersion Neuroscience
return on experience, immersion, neuroscience, technology
Kansas City, MO (September 9, 2019)

Events are an investment to produce, so and it’s always challenging to determine an actual return on experience (ROE). Now, new technology is making it possible to measure attendee engagement in real-time, which allows corporate event planners to achieve maximum impact when designing events. Bishop-McCann Return on Experience consists of an app paired with a small neurosensor band worn by attendees. Neurologic immersion captures data passively and in real-time, second-by-second.

Return on Experience supports your programs by:

  • Preparing event speakers so they know exactly how their audience will react before delivering a message
  • Obtaining real-time, Return on Experience data during presentations, so you can know what parts of the message the audience was immersed in and will remember
  • Strengthening training initiatives, ensuring training is easily recalled, and therefore improving business outcomes
  • Recognizing the best networking locations, the impact of exhibitor spaces, and other physical aspects of the event
  • Identifying what each attendee cared about the most, giving more context to post-event surveys and therefore allowing for customized follow-up after the event

The Return on Experience

“Until now, we were reliant upon the recollection of event attendees via surveys, delivered weeks after the corporate event took place, to determine whether or not a meeting or event was successful,” said Rob Adams, Bishop-McCann President & Chief Executive Officer

“The reality, based on Paul Zak’s research, is that four out of five events will conclude with the meeting owners not knowing if their goals and objectives were met. Additionally, we know that although surveys still serve a purpose, in many cases they are at best 20% accurate. Our partnership identifies which meeting and event elements attendees remained engaged in. In conclusion, we can create extraordinary, impactful events proving Return on Experience. We see this technology infusing tremendous innovation into the industry to solve the largest challenge. Do I know if my meeting, corporate event or training program met my objective? Did my attendees have an immersive experience?”

“Immersion Neuroscience, Return on Experience, offers the first and only software platform and wearable sensor that measures what people really care about in real-time, so it is extremely valuable in the meetings and events industry,” said Zak. “Too often, you plan and execute great events, but you really don’t know how great they are. Above all, you’re able to objectively and granularly measure the impact of an event in ways that post-meeting surveys cannot.”

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About Bishop-McCann:

Bishop-McCann is one of the industry leaders in producing meetings, incentive programs and Return on Experience events worldwide.  Headquartered in Kansas City, Mo., with offices in Chicago, San Francisco and New York; Bishop-McCann’s mission statement – We Create Joy!

About Immersion Neuroscience:

Using the latest neuroscience, Immersion Neuroscience technology measures unconscious emotional responses that reveal what to sell, what to say, and how to reach your audience. Immersion measures, second-by-second, by using proprietary Immersion Quotient™. Immersion Neuroscience shows peak immersion, frustration, and identifies immersed attendees.

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Mary Prevost
Public Relations

Return on Experience: Bishop-McCann is first in the meeting and event industry to offer was last modified: September 16th, 2020 by Devin Carver