These stars from all areas of the meetings industry are shaping how corporate events are done.
Originally published on NorthstarMeetingsGroup.com
By Northstar Meetings Group Editors
When he was 24, Rob Adams dove head-first into entrepreneurship and opened the Las Vegas location of a donut-shop franchise, which he successfully grew and later sold to tennis star Andre Agassi. The self-starter eventually shifted to the corporate world, including a stint as general manager of Microsoft Dynamics Canada, and now serves as president and CEO of Bishop-McCann, an experiential marketing agency specializing in meetings, incentive programs and corporate events.
A member of MPI’s board of directors, Adams has invested heavily in Bishop-McCann’s four core principles of technology, innovation, value and collaborative partnerships.
Most recently, the company partnered with Immersion Neuroscience to create Return on Experience, a technology software platform that pairs with a wearable neurosensor to measure attendee reactions in real time. The resulting data shows moments of peak immersion or frustration among attendees, as well as identifying those who were extremely engaged at an event.
“Via this new technology, we are providing our clients with a measurable, scientific way to prove the value of meeting and event experiences, which directly correlates to company performance,” Adams notes.