RETURN ON EXPERIENCE
Bishop-McCann powered by Immersion Neuroscience has now created: Return on Experience.
Return on Experience is a software platform and wearable neurosensor that captures what audiences care about in real time.
Using Return on Experience, a meeting professional can see moments of peak immersion, when people become frustrated, and identifies those who are extraordinarily immersed in your program. Bishop-McCann can now prove the extraordinary value of meetings, events and inventive programs, and can accurately measure an event’s impact.
Immersion Neuroscience provides the first and only wearable sensor that measures neurologic immersion in an experience and customer journey. Immersion is extracted from multiple streams of neurologic data and put into an easy-to-understand format that can be compared to immersion benchmarks to evaluate the effectiveness of experiences.
Immersion Neuroscience has selected Bishop-McCann to be the North American Large Account Reseller responsible for sales and marketing of the solution.