The facial recognition processing time is still being fine-tuned and there are still a few challenges with the technology but ultimately, registration is more efficient with facial recognition. Check-in is much quicker because there is no fumbling with tickets or identification and it’s more secure.
The process starts by directing attendees to a branded microsite and asking them to upload an image or take a selfie before the event. A quality check should be performed by the system to make sure the photo is usable before accepting it. It is also a good idea to send a few email reminders outlining the benefits to attendees to improve user participation. At the event, it’s helpful to have a camera available at all check-in desks or kiosks for those who don’t remember if they uploaded a photo previously. One new and upcoming facial recognition event check-in vendor that we like is Eventinterface. This company creates branded and responsive event registration websites employing an easy-to-use drag and drop tool and content that encourages registration.
Besides streamlining the registration process, facial recognition also provides better overall event security. This technology makes it possible for Event Planners and Program Managers to strengthen security if needed, map user behavior, and monitor attendee engagement levels without inconveniencing attendees. The larger the number of attendees, the more important it is to not only have strong security measures in place but to also have the ability to make sure the attendee experience is enhanced by the efficiency and safety of this technology.
Lastly, facial recognition can also improve your social media reach by making it easier to tag people in photos from your event. Attendee engagement is increased as the technology allows a wider audience to see the photos that are uploaded instantly.
Ultimately, any event is about the attendee experience and if facial recognition technology can enrich that experience, making it easier for attendees, then it is definitely worth implementing.