Unstoppable Together: Pharma Meeting Creating Connection and Energy
At a Glance
Bishop-McCann partnered with a leading pharmaceutical client for their spring meeting, an event crucial for integrating cross-functional teams and launching a new product. Our six-year partnership with this client speaks to the strong rapport we’ve built and our consistent delivery of high-quality experiences. This five-day, four-night pharmaceutical meeting, held at the Manchester Grand Hyatt in San Diego with an off-site celebration at Eve, focused on fostering collaboration and providing critical education. Bishop-McCann provided comprehensive services, including logistics, creative, air travel, and sourcing, ensuring a seamless and impactful experience for all 550 attendees. Prioritizing the attendee experience, our dedication covered everything from accommodating dietary needs to creating dynamic networking spaces, all while integrating their powerful theme of “Unstoppable Together.”
By the Numbers
- 5 days
- 550 attendees
- 150 staff, crew, and vendors
- 2,999 room nights booked
- 516 meeting gifts selected
- 500 drones
- 2 dueling DJs
Opportunity
The primary goal for the client was to facilitate the integration of attendees into new, localized regional teams, enhancing their selling capabilities and internal collaboration for an upcoming project. This pharmaceutical meeting specifically aimed to unite members from two cross-functional teams. Additionally, it served as a vital platform for attendees to learn about a new product and receive essential education and certification. Bishop-McCann’s objective was to support these goals by creating ample opportunities for networking and collaboration, curating fun and engaging evening events, and ensuring consistent and cohesive messaging across all pre-meeting, on-site, and post-meeting communications.
Outcome
This pharmaceutical meeting was a resounding success, marked by vibrant energy and seamless execution. Attendees were fully immersed in the “Unstoppable Together” theme, which permeated every aspect from registration to on-site activities. Engaging activities in the rooms fostered collaboration among the teams while dedicated lounge spaces provided additional networking opportunities. A highlight was the live muralist, who visually captured attendees’ commitments to the organization’s goals, bringing their collective words to life. The celebration night at Eve captivated attendees with stilt walkers, LED dancers, drones, and dueling DJs. Interactive stations, including an aura reading photo booth and a glitter bar, added unique flair. These engaging elements ensured a memorable and exciting experience for everyone. The evening culminated in a spectacular drone show set to music, which visually recapped the week and the event’s theme, reinforcing the spirit of unity.
JOY Moments
The collaborative environment immediately sparked engagement and energy among attendees. The pharma meeting’s success in fostering connection and enthusiasm was clearly highlighted by the overall positive feedback, particularly concerning the seamless logistics and engaging atmosphere. A key component of this success was the unique celebration night. Its dynamic entertainment, including LED dancers, dueling DJs, and a stunning drone show, left a lasting impression. Complementing this, interactive elements like the aura reading photo booth and glitter bar created memorable and fun experiences. Furthermore, the personalized touches, such as the muralist capturing attendee commitments, truly resonated and reinforced the “Unstoppable Together” message, ensuring attendees felt deeply connected to the event’s core purpose.
Quotes
“Fantastic meeting! The energy was amazing!”
“Overall perfection! Wouldn’t change a thing!”
“Great meeting with so much energy. Probably the best meeting I’ve ever attended!”
“This meeting was the most engaging and lively event I have ever attended.”
“The meeting was a success in my eyes, as a new employee it was refreshing to see how much thought is put into detail and consideration of the agenda and learning. It was always on target, informative, and innovative.”
“Logistics were excellent.”
“The onsite support was amazing and helped me feel confident that I could prioritize focusing on the content presented at the meeting over figuring out where I needed to be.”
