Wireless Lifestyle: Pinnacle Club XI, 2018
Challenge/Opportunity
Wireless Lifestyle, one of the largest Sprint Authorized Retailers in the nation, hired Bishop-McCann to plan and execute their 2018 Pinnacle Club Trip for more than 150 attendees. The Pinnacle Club Trip is Wireless Lifestyle’s annual incentive trip to reward top performing associates. This event is an opportunity for associates to network with one another, along with the Wireless Lifestyle top event sponsors and executives. Pinnacle Club XI, 2018 was Wireless Lifestyle’s 11th annual event.
Wireless Lifestyle’s primary goal for Bishop-McCann when planning the trip was to bring a fresh, creative flare to the event, as it was previously held year after year in Las Vegas. Bishop-McCann’s tasks were to support the logistics of taking this group out of the country for the first time, reduce costs as event quality and attendance increased, increase return on investment, and exceed internal client satisfaction scores.
Response/Solution
This four-day incentive trip was framed by warm, clear waters on the Riviera Maya coastline at Secrets Silversands Riviera Cancun. Combining style and sophistication, the venue was a beautiful sugar sand beachfront resort. This location ensured the perfect combination of business meetings, group activities, recognition, competition, award presentations, networking, and FUN!
Bishop-McCann provided a dedicated corporate event management team to partner closely with the Wireless Lifestyle event marketing team. With the attendee experience as the primary focus, our account team flawlessly executed each program component, including hotel sourcing and negotiation, guest accommodations, overall event management, event production, food and beverage management, décor, and ground transportation. Bishop-McCann’s program operations also worked closely with Secrets Silversands Resort to create a welcome reception, general business session, group activities, awards dinner, and a farewell party. This not only aligned with the incentive program strategy but also engaged, inspired, and motivated the audience. We also ensured event sponsors were highlighted appropriately and partnered with the resort to give attendees a discount at the world-class spa.
Outcome/Results
Receiving only positive feedback, Bishop-McCann delivered the program on budget and successfully executed the first event for this group in an international location.
