An Alien Adventure Created for G6 Hospitality Convention
G6 Hospitality hired Bishop-McCann to design, plan, and execute their convention for more than 1,500 attendees. The program’s objective was to create a dynamic event identity and environment that would serve as a platform for executives to communicate business goals. Additionally, the client sought to inspire brand alliance and build camaraderie between three unique attendee types while staying under budget.
This three-day G6 Hospitality convention, held at the beautiful Cosmopolitan of Las Vegas, was designed with the perfect combination of business sessions (general, breakout, trade show, Q&A panels, and training), award presentations, team building, networking, and FUN!
The program’s theme, “Mission 6: Reach for the Stars,” was created to support the CEO’s message focusing on the new hotel star report rating system. It also paired well with the “Cosmo”politan hotel venue name. Business sessions incorporated the space concept with segment themes and visuals. Evening programs tied it all together with an astrological awards dinner, “Deep Space Disco,” and an “Alien Invasion” party that was out of this world!
Our in-house production team worked closely with executives to create multi-channel session content that not only aligned with the meeting strategy but also engaged, inspired, and motivated the audience. We brought the message to life with an immersive stage design that utilized 20 projectors on a 270° custom screen room wrap.
Bishop-McCann provided a dedicated account team to partner closely with the G6 Hospitality marketing team. With the attendee experience as the primary focus, our account team flawlessly executed each program component, including hotel sourcing and negotiation, air travel, attendee registration, guest accommodations, food and beverage management, décor, team building, speakers and entertainment negotiations, trade show/sponsorship management, and ground transportation.
Bishop-McCann delivered the G6 Hospitality conference 5% under budget, provided negotiated cost savings and avoidance in excess of 20% of the overall budget, and received survey results with 94% of the attendees rating an overall experience of satisfied to extremely satisfied.
Attendee comments included:
“The convention was awe inspiring and simply amazing! I came away feeling rejuvenated, energized, and both incredibly proud and lucky to work for such a dynamic enterprise!”
“Convention could not have been better! The message, the speakers, the venue itself, and the level of creativity were just out of this world! I am still wowed, just thinking about it.”
“This was one of the best conventions that I have attended for M6/S6. The Build Wheelchair Team build was a highlight. The keynote speakers were extremely good and motivating. Finally, this convention had the best balance of scheduled activities and free time.”