High-End Retail Concept Store Launch
Verizon asked us to launch their new high-end “Destination” stores with an exclusive event aimed at millennials.
Most people liken going to their cell phone provider’s retail store to going to the dentist. It’s a painful experience. At least it used to be. In 2015 Verizon launched their “Destination” stores to take the retail experience to the “Next Level.” They tasked us with creating exclusive events in Houston and Boston to show the world that purchasing a mobile device and accessories is not as bad as a cavity, but rather, an immersive, fun and engaging experience.
We created one of a kind grand opening events that resulted in lines out the door. Verizon asked us to target millennials and that’s what we brought them…in the thousands…with a side of earplugs. To do this, we engaged relevant social media celebrities and developed a comprehensive digital campaign and online contest to connect with their audience and build excitement around the store opening.
When the opening day arrived, despite cold weather, thousands of millennials lined up at the door with hopes of meeting their favorite social celebs. Meet & Greets, prizes and tickets to an exclusive concert kept them rolling in, and as a result, Verizon gained over 200 million social impressions and an entirely new audience of brand ambassadors…in only 48 hours.
No longer is “going to the cell phone store” as painful as a trip to the dentist…instead, it may be the event you talk about for years to come.