Mölnlycke National Sales Meeting Goes Virtual
Challenge/Opportunity
One of the most important corporate events for organizations is their National Sales Meeting (NSM). So when Mölnlycke Health Care sought to have their National Sales Meeting planned by Bishop-McCann, we were excited for the opportunity to create an engaging, educational virtual event for them.
For their national meeting, Mölnlycke required a three-day event, scheduled for four hours each day. This event was meant to be a training and development opportunity for the sales team with a focus on sharing how the sales team can be engaged in the Mölnlycke Delivers More Total Value message. In addition to the NSM, the client wanted a separate awards show to occur two weeks after the program concluded.
One of the biggest challenges our team faced was a tight timeline. With only eight weeks from the start of planning to the event’s first day, we had to work quickly and efficiently to ensure that the meeting met all the client’s requirements within the timeframe. Our goal was to develop and produce a successful virtual meeting for attendees with multiple schedules and several production partners, in addition to providing a cohesive message for each attendee.
Response/Solution
To kick off the planning process, our team met internally to review a program outline the client had provided. This meeting was followed by a call with the client to discuss their goals. Subsequently, our team created a timeline for each week, scheduled regular meetings with the client to evaluate our progress, and included a review of the timeline in our meeting’s agenda to reinforce it.
One important aspect to consider, especially when executing a virtual event, is the program’s look and feel. For Mölnlycke, we chose the theme “Be the Reason” based on their team’s message. This theme was used in attendee communication, for graphics on the platform, and throughout the presentations to keep the entire event cohesive. In addition, we also utilized Mölnlycke’s branding in terms of logos, colors, etc.
For the meeting, our team worked to make the general sessions the highlight of the National Sales Meeting. The green screen backgrounds and animated graphics gave the program a highly polished look. Due to careful planning and effective management, the final cut came together smoothly, and attendees were quickly able to become immersed in the highly customized virtual event. Other memorable aspects of this national meeting were the accomplishments sizzle reel, the show graphics (PIPs/backplate, deck template, green screen backgrounds), and the cohesive use of the theme for all elements. Plus, we managed over 30 breakouts throughout the NSM.
Following the NSM, we produced Mölnlycke’s awards show, in which we designed a completely customized website. Employees were recognized for their years of service, and various awards were given to celebrate the fantastic accomplishments of the guests. For a personal touch, some winners were lucky enough to have family or friends deliver a special message that was played during the ceremony.
To facilitate the meeting, we utilized the Cvent Virtual Attendee Hub, which seamlessly integrated with Cvent’s Flex registration. The Virtual Attendee Hub platform provided a home base for the attendees where the agenda was housed, and the live stream always indicated what was happening in real time. Additionally, the platform houses on-demand content post-show for additional viewership or for new-hire onboarding.
During this National Sales Meeting, our team collaborated through the entirety of the planning process while maintaining constant communication with the client. Providing expert attendee management and registration, budget management, creative and production services, and vendor partner management allowed us to create an immersive, customized NSM for our client.
Outcome/Results
After eight weeks of planning, our team produced a successful virtual meeting for 400 attendees with multiple training schedules in a three-day timeframe. The content was well received by the attendees and kept them engaged. Additionally, it was delivered in a variety of formats that were designed to hold attention (breakout sessions which were live and allowed for 1:1 interaction between attendees, short videos, and plenary sessions).
We also conducted post-event surveys, and attendee comments included:
“It definitely didn’t seem like the first time holding an NSM virtually. It was very well organized and ran smoothly. Great job team! The music brought it to life and set the tone. Great idea!”
“For the first virtual NSM ever, a great job was done executing a productive meeting filled with pertinent information. Each session gave a solid plan on how to have the ‘Total Value’ conversation with our customers.”
“As sad as it was not to be in person with everyone, overall the virtual NSM went very smoothly! Thank you to everyone who worked so hard to make this NSM happen for us!!”